How many sidewalk and on the street small to medium-sized businesses are forced to close their doors to the passing traffic each and every year is not precisely known at this point in time. Trends may show fluctuations. It can be correlated with the Biblical metaphor of farming and extreme weather events. There will always be years of drought. But in its stead, seven years of bloom could still follow.
It is up to the small to medium-sized business owner to respond positively to these year to year trends. The Department of Trade and Industry and other similar bodies on a regional, county and state level will have a modicum of statistics to bear this out. What makes or breaks the small business owner in Austin is not so much the demanding and ever-consuming market trends but the manner in which it responds to it.
And that is often what breaks the camel’s back. Slow to react, and not sure how to market and project itself from one quarter to the next, the outstanding accounts catch up and the liquidators are called in. But quick to react and taking care of marketing business right from the get go, using outsourced skills and marketing tools like custom signs austin design, development and installation, should help to make the business and keep it running for a lot longer than negative marketing trends and statistics would otherwise suggest.
What sets the successful middle of the road business apart from the rest is not always its abilities and its product offering but the way in which it is able to brand itself to the point that passing traffic just needs to call a halt to events and pop inside to have a look.